on de trend and unique
And the numbers speak loud. Desserts are more popular than ever… and trending higher. According to Statista.com, 39 percent of U.S. consumers purchase dessert at least once a week. Based on the Center for Generational Kinetics’ research, Gen Z and Millennial consumers are a “tremendously influential” segment of dessert buyers, are more likely to eat desserts than other generations and 87 percent of them think about eating dessert at least once a day!
Given those generations’ increasing spending power and their appreciation of dessert and street food, we anticipate accelerated demand for what we love and what we do over the next five years.